Paid media and growth strategy built around real business results.
JRM Strategy helps service businesses and growth-stage brands build smarter paid media, stronger marketing systems, and a clearer connection between marketing spend and revenue.
Google Ads | Meta Ads | TikTok Ads | Small Business Growth Strategy | Data Measurement
More than clicks.
More than leads.
Actual business growth.
Most small businesses running ads are operating in the dark. The platforms report clicks and form fills, but no one is connecting those numbers to qualified leads, booked appointments, or actual profit.
JRM Strategy bridges the gap between ad platforms and real business outcomes — building campaigns, creative, and reporting systems around the metrics that move revenue, not vanity dashboards.
That means making decisions based on the entire picture:
AD
LEAD
APPOINTMENT
CUSTOMER
REVENUE
Not just what Meta or Google tells us happened.
$147k
BOOKED REVENUE
In the first 90 days of a Meta campaign for a local Arizona home services company.
72.9%
REVENUE GROWTH
YoY increase in payments recorded over a three-month period for a Arizona home services client utilizing CMO services.
35.4%
MORE CONTRACTS SOLD
YoY growth in closed contracts during the same three-month period.
46.7%
MRR GROWTH
Increase in monthly recurring revenue, reaching up to $13k+ MRR for a fitness app utilizing fractional CMO/COO support.
A focused set of services, delivered with care.
01
Paid Media Management
Meta, Google, and TikTok campaign strategy, optimization, testing, and reporting — managed end to end.
03
Growth Strategy & Consulting
Senior marketing thinking across channels, funnels, offers, budgets and growth opportunities.
02
Lead Generation Strategy
Campaigns built around qualified leads, booked appointments, and revenue — not vanity metrics. Real tracking from lead to revenue.
04
Measurement & Reporting
Connect marketing activity to qualified leads, appointments, customers and revenue.
Senior strategy without the agency layers.
Direct access
Work directly with the person building and managing your strategy.
Senior-level thinking
10+ years across paid media, growth strategy and marketing leadership.
Connected decision-making
Campaigns, reporting and business outcomes aren't treated like separate functions.
Clear recommendations
Know what's working, what isn't and what we should do next.
No account-management handoffs.
Who I Work With
HOME & SERVICE BUSINESSES
Lead-generation businesses where a booked job matters more than a cheap lead.
GROWTH-STAGE BRANDS & APPS
Brands ready to make paid acquisition a more intentional growth channel.
LEAN MARKETING TEAMS
Businesses that need senior strategy and execution without another full-time hire or large agency.
Built for businesses that want strategy, not guesswork.
JRM Strategy was founded by Cassidy Mace, a former marketing director with 10+ years of experience across agencies, e-commerce, apps, and local service businesses.
After years of managing campaigns, creative strategy, client growth, and reporting systems, Cassidy built JRM Strategy to give small businesses a more strategic, transparent, and revenue-focused approach to marketing.
10+ years experience
MBA
Founder-led consultancy
